Get Your Burger Fix at Whole Foods Market With Apura Farm's Plant-Based Veggie Burger Mix

In her journey from Wall Street to vegan eats, entrepreneur Susan Mussaffi created a delicious plant-based veggie burger mix, now available at your local Florida Whole Foods Market.
Photo by: RobertoCardona

Calling all Florida veggie burger lovers: If you're looking for a new plant-based meal solution to satisfy your burger craving, head to your local Whole Foods Market today.

With Apura Farm's zero-meat meal replacement burger mix, now available in the shelf-stable entrees and soup aisle of any Florida Whole Foods Market, you can cook up a juicy, healthy burger by adding water and grilling to your liking. Yes -- it's that easy.

Apura Farms embarked on a year-long journey to earn its place in the Whole Foods Market inventory. The company's veggie burger mix and its all-natural, organic ingredient list met Whole Foods Market's rigorous Quality Standards (https://www.wholefoodsmarket.com/quality-standards), but still had to be screened and reviewed by the company's buyers. Fortunately, Apura Farms received "overwhelming support" from the Whole Foods Market team – so much that its veggie burger mix was chosen to be carried in every single Whole Foods Market location in the state.

"Whole Foods Market was an amazing partner that believed in me and the potential of the product," said Apura Farms founder Susan Mussaffi.

From Wall Street to Vegan Eats

Mussaffi has always had a passion for food. Before diving into the restaurant industry, she spent 10 years on Wall Street and a brief stint in the fur business before moving to Boca Raton. Her first foray into food was a fried chicken restaurant, but soon realized she wanted to offer more health-conscious choices.

In 2014, Mussaffi opened a juicery called Apura, which she relaunched three years later as Apura Juicery and Vegan Kitchen. Her goal was to create simple but flavorful meals that put a modern twist on ancient superfoods.

Through her restaurant and Apura Farms consumer products, Mussaffi advocates for clean, plant-based food options, intuitive eating, and most importantly, positive change.

"I wanted to start a movement and get people connected to what they eat and how they feel," Mussaffi said.

Out of that movement came Apura Farms' versatile meal solutions. They are easy-to-make, nutrient-dense, 100 percent vegan, gluten-free, dairy-free, soy-free, and grain-free, and shelf-stable for up to a year.

Apura Farms' secret to great-tasting, sustainably-sourced meal solutions are ancient ingredients like mung bean flour and wine flour. These products date back thousands of years and are perfect for both sweet and savory dishes. Best of all, they're incredibly nutritious – the traditional ingredients in Apura's veggie burger mixes are high in protein, fiber, antioxidants, vitamins, minerals and phytonutrients, and come with zero additives.

Priced at $8.49 per package, Apura Farms' veggie burger mix is an easy, affordable healthy cooking option for anyone who's looking to practice more conscious eating. Whether you're craving a simple weekend treat or thinking up quick but healthy food-prep options, this veggie burger mix will allow you to cook versatile meals for your family with clean ingredients. Head to Whole Foods Market, fire up your grills, and get ready to chef it up.

About Apura Farms: Apura Farms™ brings together the past and modern worlds to create versatile, plant-based meal solutions. When ancient superfoods meet modern savvy, you get 100 percent clean eating that recognizes today's busy lifestyles. Apura's plant-based vegan meat replacement mixes are amazingly satisfying and sustainable, as well as gluten free, dairy-free, and soy-free. Powerfully nutritious and palette pleasing, these shelf-stable, just-add-water mixes are ready in minutes — making Apura Farms delicious in every way, pure and simple.